• Station Return On Investment Analysis Preparation and Assistance
  • Station Sales Goal Preparation Assistance
  • Station Return On Investment Analysis Preparation and Assistance
  • Station Sales Goal Preparation Assistance
  • Assistance in Establishing Qualifying Guidelines for Clients & AE’s.
  • Sales Seminar for Account Executives conducted onsite at your station
  • Program Budget Preparation
  • Promotional Sales Pieces Production
  • Site Selection
  • Rate negotiations
  • Airline Reservations
  • Hotel Reservations
  • Pre-Reserved Seating on all flights
  • Hotel Room List Preparation
  • Ground Transportation Arrival & Departure Manifests
  • Deluxe Sightseeing Tours
  • Themed Dinners in Unique Venues
  • Travel Director to Accompany Group
  • Entertainment (from local artisans to internationally known names)
  • Post-trip opinion survey of all participants

The Ingredients

Sales incentive programs should be operated by a team of travel and marketing experts - people who have been in the group travel business for many years. The points listed in this section reflect the continuing attention to detail, which is necessary for the successful operation of your sales incentive program.

1. Pre-departure documents and instructions

Typewritten documents are usually distributed at a pre-departure get together hosted by the sponsoring company. A presentation on the trip destination with questions and answers entertained to address such items as weather, foreign currency exchange, customs, etc.

2. Airport departure

Travelers are met at the airport ticket counter and assisted with luggage check-in. In many cases a pre-assigned area can be designated for a private group check-in of luggage. After obtaining a security clearance stamp, passengers proceed to the designated gate departure area since seats have already been pre-assigned and boarding passes issued. A trained group escort should always accompany the group throughout the trip.

3. Destination arrival

The group is met by a local host who assists with baggage transfer. Transportation to the hotel is always by private motor coach.

4. Hotel

Only deluxe properties with finest room, function and restaurant facilities should be used; a hospitality desk should be set up in the lobby of the hotel and room keys available upon arrival; speedy delivery of incoming luggage to rooms is provided.

5. Dining

An American style full breakfast is provided, daily. Lunch is included on all full day tours; Group dinners and farewell banquets are always planned with an emphasis on atmosphere and local cuisine. Wine and entertainment should always be included with all dinner functions.

6. Cocktail Receptions

The first night of the group’s arrival should always have scheduled a welcome cocktail reception. This is an important function since it helps your guests to get to know each other and it sets the tone for other scheduled events, which will follow during their stay. This reception should always include premium brand liquors and local specialties plus a full array of hot and cold hors d'oeuvres, colorful decorations, and musical entertainment.

7. Entertainment

Always tasteful, never too loud, the entertainment should emphasize local customs and feature performances of typical music of the area e.g. Tyrolean dancers in Bavaria, Vienna Boys Choir in Vienna, Queen's Grenadier Guards in London, etc.

8. Included Sightseeing

All tours are deluxe, featuring transportation by private motor coach using English speaking local guides. A half-day city sightseeing familiarization tour is always recommended as well as a full-day tour to an area of interest outside the city. All entrance fees should be included in addition to adequate time for comfort stops.

9. Optional Excursions

Outstanding destinations and tour sightseeing programs should be offered at each destination to achieve just the right balance of guided tour time and time for independent activity.

10. Departure

A well planned departure should include the pre-tagging of luggage (if allowed by the participating airline), a carefully timed hotel departure to allow for duty-free shopping in the terminal. Pre-reserved seats and boarding passes in hand before leaving the hotel are an essential.


  • Buenos Aires
  • Buenos Aires
  • Switzerland
  • Costa del Sol
  • Las Vegas
  • Switzerland
  • Prauge
  • Prague