Why Broadcasters Prefer Travel Incentives

Why Group Rather Than Individual Travel

Most Stations Use Incentives To:

We used to run a lot of trips as incentives and bonuses...there was something about a well-planned trip to an exotic spot that was very difficult to pass up. These trips were always a big hit...which raised their (the dealers) morale even higher and gave them a heightened sense of purpose and belonging.

...For me, the trips were a perfect opportunity to touch base with a lot of dealers over a short time. They were also an ideal way of combining work with a good time...

Lee Iacocca from Iacocca, An Autobiography. Bantam Books.


  • Buenos Aires
  • Buenos Aires
  • Switzerland
  • Costa del Sol
  • Las Vegas
  • Switzerland
  • Prauge
  • Prague